In
my travels around the Southeastern US, and even beyond;
I've learned something important while doing research
for my business—
"People remember what gift (if any) their
agent gave them for EVERY closing they’ve had! "
It
is also apparent that the more thought that is put into
the gift, the more likely they are to feel respected;
thus eager to refer their agent to others. It doesn’t
seem to matter how much was spent, only whether the gift
was useful, practical, and fit their lifestyle.
This can be a dilemma for agents
with clients that they may have met just weeks before
the closing takes place! Finding a “signature gift” that
fits everyone can be difficult; but taking the time to
do it, will pay off in the end! Delivering your gift personally,
one to two weeks after the closing, though difficult for
some to do, can be a very valuable marketing strategy!
This approach allows you to check on your clients “to
be sure everything is going okay”; and it ensures that
they feel you “went the 
extra
mile” for them!
In most cases it will be a short, happy visit. Your current
clients will be much more likely to give you those valuable
referrals if you take a little extra time, after their
closing, to show them how much they are appreciated!
And when the time comes for them to buy again; they are
more likely to “look you up” for the job!
