Most
homebuyers depend almost completely on a real estate agent
for advice when they decide on a price to offer for a home.
Homebuyers working without a real estate agent often make
this decision based on limited information and with virtually
no analysis. This can result in a purchase price that is
thousands of dollars greater than the actual market value
of the home and a big problem if there is an unexpected
need to sell the home in the first three years or so.
If you
are using a real estate agent, ask him or her to pretend
that they are listing the home that you are considering
and compile comparable sale data for you. Many agents will
do this automatically.
As a
supplement to your real estate agent's information (or in
lieu of if you are not using an agent), gather data regarding
sold properties and properties currently for sale yourself
using the large number of resources that are available via
the Internet today.
Why
go through this extra step if your real estate agent has
already provided information? Your agent may make judgment
calls on which comparable sales to provide you and in turn
skew your data. Of course your agent has a lot more experience
in choosing good comparable sales, but let him explain why
a comparable is not a good choice rather than just not showing
it to you.
There
may be some situations in which you have a difference of
opinion with your agent which affects your offer. This is
also the point in your relationship where even the most
ethical agent will be tempted to eliminate a comparable
sale (on the low side) so that the offer will be easier
to close. Believe me, this is very easy to justify when
you are staring down the barrel of a $2500 commission check,
regardless of who you are or what you are about. Accessing
independent data sources will help to lessen your chances
of overpaying for a home.
more
below...
The
data you end up with should be assembled in two different
directions. First do a search of the immediate area around
the home you are considering (same development, 3 or 4 streets
in either direction, etc). Look at all the data you have
on any property that has sold in the last year. The real
estate market tends to fluctuate based on economic conditions
(most notably interest rates) so comparable sales that are
over a year old probably won't help much.
As you
are compiling this data do not eliminate colonials because
the home you are considering is a ranch. The idea here is
to get a good feel for the price range in the area that
the home is located in. You want to make sure that the price
you offer is within this range.
Next,
do a search of a larger area, but limit the data you review
to sales that involve properties that are similar to the
home you are making the offer on. If you are buying a Ranch,
search for sold Ranches - usually you want to limit the
search to the same city that the house is located in. City
services and reputation do have a lot of influence on market
values. Compare the features that your proposed home has
with homes that have sold. If you are lucky enough to come
up with a good number of comparable sales, you will probably
be able to determine how at least a few features affect
market value. As you complete this process, you will be
narrowing the price range in which to make your offer.
A number
of factors will influence the actual price that you offer
the seller, including the current real estate market in
general (are you competing against other buyers for this
home?), the seller's preferred closing date, and even your
emotions. At this point in the process, you will have a
pretty good idea what your offer should be. Your real estate
agent can help you decide exactly what price and terms to
offer the seller.
Some
buyers that I worked with determined their offer price by
subtracting 10%,15% or even 20% from the listing price,
regardless of the property they were looking at. They wanted
to see "how low the seller would go." Don't play this game,
it results in a lot of wasted time and could cost you the
home you really want. Many sellers will become angry when
you submit a "low- ball" offer (especially when their listing
price is representative of the market and reasonable). I
have seen cases where the seller refuses to counteroffer
in a situation like this and even goes so far as to tell
the real estate agents that he doesn't want to deal with
this buyer (which is his right as long as he is not breaking
any discrimination law). Making this kind of offer also
makes it difficult for your real estate agent to close the
deal. Your agent doesn't have data to validate your offer
and therefore cannot defend it. Your agent immediately becomes
the enemy in the eyes of the seller. Even if he comes back
the next day with a reasonable offer, he may receive a counteroffer
just out of spite. Of course, if your data says that the
listing price is too high, it is a completely different
situation. Your agent will have something to back up your
price and can reasonably explain it to the sellers. If they
refuse to listen, it might be better to move on to another
home anyway.
Don
Petrasek was employed in the real estate industry for over
ten years first as a real estate agent and later as a mortgage
loan officer. He was President and owner of Lakeshore Mortgage
in Rocky River, Ohio. Currently Don is webmaster of The
Educated Home buyer (www.educatedhomebuyer.com),
a site designed to help homebuyers understand the home buying
process and provide links to services for homebuyers. Email:
EducatedHomeBuy@AOL.com