More and
more people are using
the search box located on each and every page of the directory
to find relevant listings and when the search box is used,
your ranking in a directory category doesn't mean much.
Here's where your title, description and keywords make
all the difference...
When
someone does a search using a search box, listings are
found based on the following order: description(very important),
title(important), keywords(less important).
It's
very important that you pay specific attention to your
title and description.
While
your description might look OK if you're using the directory,
it might not be seen when a visitor does a search.
The
only way for your website to rank near the top in searches
is to make sure you are including as many relevant keywords
in both your description and title as possible.
Take
a real good look at your title and description, if it
says "I'm a really good Realtor", "we have the biggest
store on the Internet" or "we sell the most", ask yourself
when was the last time you typed these types of words
in when you performed a search? Probably never, so why
would you expect visitors to type them in.
Wanna
rank at or near the top in searches??
Here's
what to do...
- First,
fill your description with as may keywords as is possible
in 200 characters or less. Do you sell property in California?
consider a description that says you sell property in
"this" area of California and include the type of property
you sell, condo, homes, etc.
Here's
a down a dirty example
"Selling
homes, townhouse, condo's and commercial property in the
Huntington Beach area. Offering a fully line of services
for home buyers and home sellers in southern California.
(you get the idea)"
- Secondly,
take a good look at your title, write a short and to
the point description and don't forget to include keywords
here as well.
- Thirdly
think about keywords. Use any type of phrases and keywords
that you think people would use in a search.
In
closing, I would suggest that you take 10 minutes or so
and look over your listing and make the changes if you
think it's appropriate.
Some
of the websites listed in the directory are getting 100's
of hits per month, why, because they took the time to
think about the content of their listing.
Oh
and for goodness sake, don't think by making your description
ALL IN CAPS you'll get noticed either, firstly for those
of you who don't know, it's seen as yelling and second,
we don't allow it.
Finally,
an inexpensive way to get noticed in searches is to purchase
an ad campaign and use banner advertising. You select
the keywords you think people might use in searches and
we'll taylor a campaign to make sure your banner gets
seen on every relevant search.
