Many
homeowners believe that to maximize their home sale they should
sell it themselves. At first glance, they feel selling a home
is simple and why should they pay a broker fees for something
they could do themselves? In fact, close to 25% of all the homes
sold last year were sold for sale by owner (FSBO).
However,
close to half of the FSBO's said that they would hire a professional
next time they sold. Thirty percent said they were unhappy
with the results they achieved by choosing FSBO. Why?
Many
FSBO's told us the time, paperwork and everyday responsibilities
involved were not worth the amount of money they saved in
commissions. For others, the financial savings were even more
disappointing. By the time they figured the amount of fees
paid to outside consultants, inspectors, appraisers, title
lawyers, escrow and loan officers, marketing, advertising...
they would have been better off to have paid the brokers
fee which would have included many or these charges up front.
Selling
a home requires an intimate understanding of the real estate
market. If the property is priced too high, it will sit and
develop a reputation for being a problem property. If the
property is priced too low, you will cost yourself serious
money. Some FSBO's discovered that the lost money as a result
of poor decisions out-weighed the commission
Before
you decide to sell FSBO, consider these questions and weigh
the answers of assuming the responsibility versus employing
a professional. A little time spent investigating up front
will pay off tenfold in the end.
Questions To Consider:
Do
I have the time, energy, know how, and ability
to devote a full forced effort to sell my home?
One
of the keys to selling your home efficiently and profitably
is complete accessibility. Many homes have sat on the market
much longer than necessary because the owner was unwilling
or unavailable to show the property. Realize that a certain
amount of hours each day is necessary to sell your home.
Am
I prepared to deal with an onslaught of buyers who perceive
FSBO's
as targets for low balling?
One
of the challenges of selling a home is screening unqualified
prospects and dealing with low-ballers. It often goes unnoticed...
how much time, effort and expertise it requires to spot these
people quickly. Settling for a lowball bid is usually worse
than paying broker commissions.
Am
I offering financing options to the buyer? Am I prepared to
answer questions about financing?
One
or the keys to selling, whether it's a home, a car... anything,
is to have all the necessary information the prospective buyer
needs and to offer them options. Think about the last time
you purchased something of value, did you make a decision
before you had all your ducks in a row? By offering financing
options you give the home buyer the ability to work on their
terms and open up the possibilities of selling your home quicker
and more profitably. A professional real estate agent will
have a complete team, from lenders to title reps for you to
utilize...they'll be at your disposal.
Do
I fully understand the legal ramifications and necessary
steps required in selling a home?
Many
home sales have been lost due to incomplete paperwork, lack
of inspections or not meeting your states disclosure laws.
Are you completely informed of all the steps necessary to
sell real estate? If not, a professional would be a wise choice.
Do
I have the capability or handling the legal contracts, agreements
and any disputes with buyers before or after the offer is
presented?
Ask
yourself if you are well versed in legalese and if you are
prepared to handle disputes with buyers. To avoid any disputes
it is wise to put all negotiations and agreements in writing.
Many home sales have been lost due to misinterpretation of
what was negotiated.
Have
I contacted the necessary professionals... title, inspectors
(home, roof and septic),
attorney, and escrow company?
Are
you familiar with top inspectors and escrow companies? Don't
randomly select inspectors. attorneys, and title reps. Like
any profession there are inadequate individuals who will slow,
delay and possible even cost you the transaction. If these
questions raise some concerns you may want to speak with a
professional.
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